Tips on Garment Printing; That Actually Works!
Research the direct to the garment industry.
Planning is Everything
Ask yourself a question; do you have an understandable idea of what you are doing? You can’t go anywhere in business without a business plan.
Having an image in mind is a good start, but it is not enough for a business. Please write it down! Rework your ideas and then write again! Develop a marketing strategy involving advertising methods (free and paid) to bring your brand to your target market. Write a realistic business plan to be used as a guide to the operation.
Your foremost step; have a list of your brand’s mission – the long- and short-term vision, objectives, strategies, and goals.
Learn from your Competition
Your opposition is out there, and if you do not see it, it will surely be watching you! Check clothing naming with products that are alike to yours. If you’ve got a product line with funny shirts, pay attention to what other funny names are doing. See details, such as a variety of designs, promotions, and price structure. There’s no reason why you can’t use them for new ideas for your own direct apparel printing business.
The internet facilitates the knowledge of your opponents. Sign up to the sites of your competing brands, read their blogs, and follow what they’re working. Let that knowledge encourage you to stay one step ahead.
Generate the Direct to Garment Printed Products People Want
That can be a no-brainer, but you may be surprised at how many designers sell things they think people like, but do not. You’ll need an outlet for your creativity, but the truth is that you are in business for only one reason: to sell products. It is not about having products that you want to sell to your customers, but about having the products that your customers want to buy. That means that you have to check your ego at the door. Always test your T-shirt designs with direct prints for clothes to get honest opinions from people, preferably your target audience. Listen to them, as they are your customers.
Understand all the Costs.
Knowing the real costs involved is a direct result of proper planning. You need to know what it will all cost. It is the only way for you to make the right price for your customers.
When you start printing, selling, and selling T-shirts, keep track of every penny. If you want to outsource, get multiple quotes from different printers. Differentiate these prices for the best deal, without giving up quality. If you are starting a direct apparel printing business, the necessary costs are DTG digital printers, graphic design software, inks for inkjet printers, thermal presses, and other supplies. These are the obvious costs.
Do you have any sales goals? How many components do you want to sell in your first week, month, six months, or a year? Startups generally have no idea or don’t care; the thought will only move as many T-shirts as possible, as quickly as possible.
Another group of people is concerned with setting goals, usually in fear of missing the set goals. Every successful business will have goals and projections. That is to give you a solid idea of where you are going.
You cannot fear a realistic goal, as knowing a purpose is the first step towards achieving it.
Don’t be Easily Discouraged.
Don’t think that slow sales in your first week are a sign of failure. Running any business, especially direct clothing printing, is a journey, not a destination. There is a learning curve, and its initialization is only on one side. It is an old but true saying: “Winners never give up, and quitters never win.”
Keep learning good business practices; stay informed about new trends and techniques. Go to your competitors’ websites regularly, read blogs, and always remember where you desire to be in one, two, or three years. Business is a matter of sustained change and improvement in your business plan, marketing, promotion, and brand. Maintain a competitive advantage by comparing yourself with others in the industry. Stay positive, and success will come.
After all, you need to have fun! That goes not only for direct printing on clothing but also for any company. Doing this for the money alone is a sure sign of failure.
It takes passion, something that makes all the difficult work beneficial. Do what you want and what you want to do, and your enthusiasm and energy will have shown in your brand.