Awesome Instagram Post Ideas!
Guides and Tutorials
Think about your audience and check the possibility of posting any relevant guides to the type of content you share on your profile. For example, if you share a lot about food, snacks, and sweets on Instagram, how about making a quick video on IGTV or posting an image with an excellent recipe?
People are on social media to do mainly three things:
And the tutorials cover these three fields. You can create tutorials for teaching your followers how to use your product. And the good part is that you don’t even have to use the video for that. You can only use text! See my example below:
In it, I talked about tips for Instagram stories. In the image, I called attention to the topic, and then in the description, I showed step-by-step tips. Simple and so educated the user. Stay aware of the impact that this type of post will have on your profile. If you are very positive, consider creating similar jobs more often to please your followers! See our article and find out how to follow Instagram metrics!
Show Your Product
Many people end up not posting on Instagram because they are afraid to appear. This is normal, but you can work around this by showing your product. And it doesn’t have to be a professional photograph. Most of the best cell phones in the world today have high-quality cameras and allow you to take excellent pictures, even if you are not very knowledgeable.
If you want to start doing this in your business, I recommend that you read our article with tips for taking great photos and you will already have some interesting advice to improve your photos. Below is an example of Pizzahut, which, despite being a world-famous company, took a picture of an ordinary person eating one of its products.
Photos with Customers
Remember to post photos with your customers on Instagram. Like, for example, a picture with the class of a course in which you teach. Again, tagging students is an excellent way to further spread the image on the social network. This type of photo can bring users interested in your classes!
Besides, according to several studies, Instagram posts with people tend to generate more engagement on the social network. Tip: As a user, has already been tagged in a photo you don’t like? Don’t worry; see how simple it is to delete your tagging on pictures on Instagram!
Selfies generate more engagement
Depending on your business area, taking a selfie can generate an exciting engagement on Instagram. Especially if you are the representative of your brand. Bloggers and influencers use this a lot. You can take the selfie at a critical moment or even showing your product. Check out these tips on how to make a selfie if you want advice on how to do it.
Need help deciding for your business? Ask your followers for their opinion! These Instagram post ideas are a fun and straightforward way to engage with your followers and make them feel important.
There will probably be differing opinions, but ultimately the important thing is that you get a sample. Your contacts will be pleased to have participated in the decision regardless of the final choice.
See the example of what I did on my Instagram:
In it, I asked what the main question they had about Digital Marketing was, and I answered. Dozens of people responded, and it gave me ideas for more content. If you want to know how to do this, check out our article on How to use questions on Instagram.
Talk about Current Topics
The current themes are one of the best ideas for Instagram posts. As they are hot on users’ heads, they tend to generate better engagement. And you can take advantage of that on social media.
Stay tuned to what people share on WhatsApp, Facebook, and other networks and use this to your advantage. I, for example, saw that several people were sharing fake content about some Instagram myths and decided to make this post:
In it, I talked about the topic and clarified my readers. This generated a lot of engagement, and every time my followers heard someone talk about this myth, they shared my post, which made a lot of new followers.
Think: is there a hot topic you can spread to your audience?
Show your Tools and Equipment
Be it a beauty and makeup kit for beauty professionals, or even an excellent selection of kitchen utensils for chefs and restaurants. Maybe even your workstation. Take a selfie/picture and share it with your followers, the tools you use in your daily life. These Instagram post ideas are a cool way to engage with professionals in the same field.
For example, you can create a post sharing some of your apps to make your favorite designer job easier. This type of content encourages discussions on the topic and gives you the chance to receive useful recommendations.
Share your Acquisitions and Awards
Are you super happy to finally have a new office? Or perhaps a vital prize? Sharing your acquisitions or achievements with your followers is a great way to engage and spread positivity. Remember always to mark the users or entities that attended you, if this is the case!
Animals and Pets
As we mentioned in this article with tips for taking great photos for social media, one of the most popular types of Instagram posts are photos with pets and animals. Primarily if you work as a pet sitter, veterinarian, or own a Pet Shop! Animal images usually have a remarkable impact online.
That is, of course, if the animal is well cared for! This point is essential and cannot be ignored. Posting photos abusing animals is, in addition to being wrong, absolutely the opposite of generating good results on Instagram.
Even if you don’t work in the areas mentioned above, you can still enjoy moments with animals to post. For example, I published this testimonial from a student who took a photo with my book Facebook for Business. I took advantage of the fact that he posted the picture with a dog and decided to publish it. The guys think it’s funny and interacted 🙂
Who doesn’t like to see beautiful images of unique places around the world? Take pictures of interesting sights and landscapes and share them with your followers. Don’t forget about natural elements, such as sunset or sunrise. These can easily enrich your image.
These types of posts for Instagram are especially valid for tour companies. Remember to share images of successful excursions, visits to museums, and parks, among others!
Applications and Solutions Found
In tip # 5 of Instagram posts, we mention how users can contact their follower base to find solutions to their problems. But don’t forget, the opposite is also exact. If you find any exciting app, website, or tool, remember to share it with your followers.
Even tips on how to best perform specific tasks are very valid. A good example would be applications for managing contacts or organizing passwords! This is an excellent way to make your Instagram above all, a new and useful source of content.
Beauty and Makeup Salon
This is a topic, especially (but not exclusively) popular with the female audience. Share discoveries of excellent beauty products, show them in action, or apply them to yourself or customers, such as lipsticks, creams, and nail polishes.
Users who follow this type of content strictly will be especially interested in your profile. Besides, it is possible to attract customers to your beauty and makeup salon in this way. Remember, if these types of Instagram posts work well, do it more often! Consider creating a story timeline for your profile!
Fitness, Sports, and Exercise
Share healthy products that you work, sell, or even use. How about recording a video for IGTV with your GoPro camera while making a bike trail or surfing the sea? These posts are exciting, fun, and help spread a healthy lifestyle to your followers.
Personal trainers, gyms, sports clubs can use this type of post for Instagram to attract new customers!
Ads and Products!
In your Instagram business account, always remember to share ads for new products or services. Do it professionally, creating banners and posters or even making short video advertisements on IGTV!
These types of posts for Instagram are essential for companies that use the social network to boost their sales. Don’t forget to include links in your stories directing your audience to your site!
Projects and Plans!
Are you working on future projects or creating plans to launch news in your company? Generate expectations through Instagram by sharing previews of what’s to come. These Instagram posts are an excellent way to keep your followers interested in following your future updates. In addition to creating engagement because your audience will undoubtedly ask questions about what’s new.
Share Photos with your Team
Especially for companies, sharing photos with your team is one of the best ideas for Instagram posts. Especially when you can do that at events, group training, among others, shows unity and positivity to his followers.
Motivate your Followers
Posting phrases that make your followers think deeply about something, or even motivational phrases, is an excellent way to please them. Remember that this can also be done through a video in the form of a report. See an excellent example of this here!
Share Relevant News
This is one of the best Instagram post ideas. You are making your business profile on Instagram useful and current. Share relevant news, especially in your area of expertise. Be it new scientific studies, updates on platforms, etc. Just be careful not to spread fake news!
Pass on Interesting Stories
Have you seen curiosities or interesting facts pertinent to your area of activity somewhere? Pass them on, share knowledge with your followers. After all, who doesn’t like to learn something new every day?
Where did you appear?
Were you invited to give an interview to a radio or TV show? Did you participate as a speaker in any national or even local event? Or maybe you also organized an event for other companies and guests.
One of the best ideas for Instagram posts is to share with your followers where you appeared. In case you become a special guest, be sure to notify your followers in advance too!
A little humor doesn’t hurt
I did it when I participated in the particular program, which worked well! Over a thousand comments with people commenting on how happy they were that I participated in the program.
Got a new partner for your business? Or maybe one of your partners posted a piece of super exciting news on their Instagram? Share these posts to Instagram on your business profile to further strengthen your partnership and spread the content. As you do this, talk so that it is also reciprocal and that your partners help you in the same way.
Share graphs and numbers
Be it a graphic of your own or found in any magazine, newspaper, or tool you use. Share graphs with data about your area of expertise. Information such as the growth of an individual platform or trend is a great example. Numbers usually bring more credibility to what is being shared!
Want to know how to generate growth charts for your own business? Take a look at these dashboard tools!
Discounts and special offers Share graphs and numbers
Are you launching any kind of promotion, discount, or special offer on your store or product? Whether due to external reasons like Black Friday and celebrations, remember to inform your followers on Instagram! They will be happy with the news, and it will undoubtedly help to boost sales during these periods!
Whether digital books in the form of ebooks or not, sharing books you have read and believe to be influential for your area is one of the best ideas for Instagram posts. This gives the follower a profile of knowledge and seriousness, increasing the credibility of their jobs and thoughts.
Is your brand sponsoring a special event? This is one of the most used Instagram post ideas by big names in the market. But your company doesn’t have to be as big as Coca-Cola to participate in events actively. Share with your audience and followers everything you are sponsoring, be it sports, conventions, concerts, etc.
Posts on other social networks
Remember that it is often possible to share posts on other social networks on your Instagram. Like Twitter, videos on YouTube, advertisements on Facebook, and more. Reuse your created art and increase the scope of your campaigns using Instagram as well.
If a customer sends you a testimonial, confirm that you can publish it on your website and, of course, on the Instagram profile. Testimonials are an excellent way to show your target audience how your product, service, or participation positively affects other people’s lives!
I often do this in the feed – although I do it more often in stories – and it generates a good result. When someone sends you a photo with your product, post it on your Instagram.
Especially for artists, creators, and designers, always share when something of your own as part of an exhibition! Whether at a museum, convention, or fair. All types of art are relevant, from crafts to 3D modeling and the creation of statues.
Songs and compositions
Especially for profiles of musicians, composers, and artists related to this area, sharing your work with your followers is an excellent way to promote and engage. This is one of the best post ideas for Instagram, especially when there is individual participation of other musicians. Don’t forget to tag them in posts!
Also, find in AppTuts:
•Instagram Direct: 10 tips for Instagram conversations
•How to create quick responses on Instagram Direct
•How to get the blue Instagram stamp
Did you get any ideas for Instagram posts?
I hope the article has helped you to get ideas for your Instagram posts, increasing your number of followers. If you want to pump your Instagram, I also recommend that it be constant in your content. It is useless to have creative ideas of posts and not publish them!