The Benefits Of Selling Gym Merchandise
Merch does more than just add to the bottom line at a gym. It inspires. It equips your members with the necessary equipment to help them on their fitness path. Good merch makes people feel at ease and confident. Furthermore, wearing branded apparel makes them feel like they’re “part of the club” with their other gym-goers.
If your gym doesn’t have a merch line, you’re missing out on a great way to unite and support your members. You’re also missing out on a second source of money. Let us expand on that!
The Advantages of Selling Gym Merchandise
Selling merchandise at your gym is a win-win situation for both you and your members. We’ve all heard the phrase “look good, feel good,” and while the sentiment is cliché, the psychology behind it is sound. Researchers have discovered that when we wear certain clothes, we experience a variety of psychological alterations.
For example, our motivation is influenced by how we feel about the items we’re wearing (and, by extension, how we feel about ourselves).
When gym members “look the part” and feel good about what they’re wearing, they’re more likely to stick to their exercise goals. Gym-goers, on the other hand, are more prone to escape to their couches if they feel ugly and out of place. You provide a much-needed service by curating and making available a collection of sportswear and workout accessories that look and feel wonderful. You assist your members in achieving their goals.
There is a profit where there is a need. When you provide things that are in high demand, you create a new revenue stream. You can generate recurring money from product sales in addition to gym membership costs.
However, the business advantages do not end with sales. Philadelphia fitness clubs can raise brand awareness by selling branded promotional merchandise. Your members will very certainly wear or utilize your equipment outside of the gym as well. This means they act as brand ambassadors and promote your business for free!
Gym Merchandise at its Finest
Let’s move on to the what now that we’ve covered the why. Your merch line must be tailored to your business and target base. Philadelphia gyms have a lot of wonderful possibilities for branded promotional merchandise.
Best Gym Merchandise
- T-shirts
- Tank Tops
- Beanies and hats
- Gym and Duffel Bags
- Sweatbands
- Recovery Kits
- Fitness Towels
- Fitness Belts
- Yoga Mats
And much more! All of the above items can be branded and customized by Inksterprints. All of the items listed above can be personalized and branded. Your logo, emblem, encouraging words, and strong pictures can all be included. We can also assist you in selecting the appropriate fabrics and combinations (i.e., moisture-wicking polyester). Remember that when it comes to fitness apparel and equipment, you want to provide products that are both comfortable and durable.
Making Your Gym’s Merchandise
To get started, you’ll need first to create a budget. Then a printing firm in Philadelphia, such as Inksterprints, will help you limit down your alternatives. If you have a tight budget, we have you covered. We provide the greatest branded promotional products Philadelphia has to offer, and we know how to get the most out of your money.
Get in touch with our design and consulting team or request a free quote online.
Last Thoughts
Making and selling branded products is a simple but effective approach to keep your brand in the minds of your target audience. It becomes a double-edged sword for firms who adopt it since it promotes their brands by increasing visibility while also providing a new money source.
Selling branded items is an excellent approach to increase client loyalty and keep them interested in your company. You may take advantage of people’s need to join, or you can create a customer community by hosting a photo or video sharing challenge in which customers use your branded items to participate.